Intercontinental Warranty Services on Developing a Good Website

Intercontinental Warranty Services, a nationally recognized service agreement and warranty provider, recently redesigned their website, a process that has made them experts on how to develop a good business website. Intercontinental Warranty Services’ website, found at iwsgroup.com, offers customers an easily navigable platform with state-of-the-art features and quality content.

According to Intercontinental Warranty Services, they key to developing a successful website lies in the ability to impress and provide. This twofold goal is exactly what Intercontinental Warranty Services sought to do when redesigning their website this year. A company needs to impress visitors the first time they visit the site, or they may never come back again. The site does not need to be flashy, but it does need to offer a smooth interface. Sometimes simplicity is best, other times glitzy features do the job. Companies should know the industry they are in and design accordingly. Intercontinental Warranty Services went with a simple, yet professional, look that fits their persona.

The second key, being able to provide, is just as important. A company can provide all the bells and whistles, but without quality content and services, they don’t stand a chance of keeping customers clicking. Intercontinental Warranty Services does a great job of providing. They offer industry information, product listings, staff biographies, and more. In addition, they offer a customizable dashboard that clients can login into to file claims and access information.

In order to maintain a successful website, it is important to conduct regular testing. Intercontinental Warranty Services spends a considerable amount of time each quarter testing the functionality of the site. Bugs and errors can pop up out of nowhere, and companies must be quick to fix them. Intercontinental Warranty Services has employees and clients alike test out the features on a regular basis, providing feedback forms on the site itself.