Intercontinental Warranty Services on Creating Customers for Life

Intercontinental Warranty Services has been in business since 1991 and has developed a loyal customer base along the way. Developing and maintaining loyal customers can be a difficult task, but there are ways you can make it easier for your company. Intercontinental Warranty Services has followed a proven formula over the past twenty-two years, and they would like to give companies a glimpse of its ingredients. 

Put People First. Intercontinental Warranty Services’ mission statement reads: “People first, products that work.” The first two words in their mission statement reveal their main focus. A company cannot create loyal customers without putting the customer first. People know when they are playing second fiddle to something else, and they also know when they are valued. Intercontinental Warranty Services suggests asking a simple question before making any decision: “How will this affect my customers?”

Be Personal. There is a difference between attention and personalization. A company can give a client all the attention in the world, but unless they make it personal, it is not likely to make a difference. Clients want to be treated as people, not just a source of revenue. Intercontinental Warranty Services suggests writing clients handwritten notes, making personal visits, and investing in clients’ personal lives.

It’s Okay to Brag. Don’t be afraid to brag to customers. Intercontinental Warranty Services believes in letting clients know what the company is doing for them. Sometimes all the work and effort of a company can go unnoticed, something that does not necessarily help a company’s image in front of a  client. Intercontinental Warranty Services believes it is okay for the company to let a client know what they are doing for them. 

These are only three of the ingredients Intercontinental Warranty Services follows when developing and maintaining long term customer relationships, but they have proven to be important factors.